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Event Details
Barcode Event
Our Mobile Monday event on barcodes has arrived.
Is mainstream America ready for barcodes? Can 2D barcodes be used
successfully for marketing? Who's winning the QR Code versus Microsoft
Tag battle of the code formats? Are mobile barcodes a fad or a revolution? Will NFC (Near-Field Communication) kill 2D barcodes?
Come hear industry experts, barcode solution providers, and major retailers
(marketing with QR codes) hash out the details for a current and future
"State of the Mobile Barcode" discussion and debate.
This event is made possible due to a generous sponsorship from
Goodwin Procter LLP.
Moderator
- Angie Schottmuller
- Angie is a columnist
and web strategist skilled in the arts of
conversion, e-commerce, SEO, social media, QR codes, design,
UX, analytics, and inbound marketing. Angie recently defined
the new "online marketing" university curriculum for The Art
Institutes and has spoken at SES, SMX, and OMS online
marketing conferences. Angie actively curates content on
Twitter (@aschottmuller) and regularly contributes to
popular blogs including ClickZ, Search Engine Watch, and Jay
Baer's Convince & Convert.
Panelists
- Dan Frommer
- Editor and founder of SplatF, a new site
covering tech news, with a special focus on mobile.
Previously, he wrote for Business Insider and Forbes.
- Roger Marquis
- President, 2D Barcode Strategy, a marketing
consultancy that specializes in the development,
implementation and analysis of 2D barcode strategies and
campaigns.
- Mobile Tag
- Leading 2D, 1D and NFC marketing solutions
company.
- Microsoft Tag
- Augme
- Augme provides strategic services and mobile technology to leading consumer and healthcare brands.
- A major retailer to be announced.
Location
Goodwin Procter LLP
The New York Times Building
620 Eighth Avenue,
26th Floor
Date
Schedule
- Doors open at 6:30 pm
- Panel 7:00 pm - 8:00 pm
- Networking & Drinks 8:00 pm - 9:30 pm
Cost
- Free – but registration is required to attend.
Food & Drinks
This event is made possible due to a generous sponsorship from
Goodwin Procter LLP.
As part of Goodwin Procter's ongoing commitment to start-ups,
emerging companies and the entrepreneurial community,
Founder's Workbench provides access to critical forms,
memoranda, best practices and other resources to enable
capital efficient company formation. (http://www.goodwinfoundersworkbench.com/)
When & Where
Goodwin Procter LLP
The New York Times Building
620 Eighth Avenue, 26th Floor
New York,
NY
Monday, July 25, 2011 at 6:30 PM (ET)
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Mobile Monday NY
Mobile Monday is NY's premiere mobile network and authority for the the media, financial, and advertising industries.
